names on the shelf

Brands

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Five names cover the edit. Magazags House is ours. The other four are independent studios whose formulas we have agreed to describe, photograph, and reorder.

Why the list stays short

A brand page should tell you how a studio thinks, not just show a logo. Lumière Atelier prefers glass and light fluids. Petal & Pine prefers creams you can recognize with your eyes closed. Northglow packs repair into sets. Studio Haze cuts color ranges down until a weekday face is easy. Magazags House pours the lipstick, the blush, and the eye palette that tie the other bottles together.

When you filter the shop by brand, you see only that studio’s current formulas. Flash prices, when they exist, are marked on the card. A brand does not disappear from the edit because a deal ended.